Virent Draws Support From Corporate Giants

Virent is getting increasing support from several of the world’s largest companies.

The Madison company said PlantPet Technology Collaborative — made up of The Coca-Cola Co., Ford Motor Co., H.J. Heinz Co., Nike and Procter & Gamble — has signed an “expression of interest” with Virent.

It gives those firms preferred access to Virent’s BioFormPX paraxylene, a plant-based chemical that is used instead of petroleum to create 100 percent renewable, recyclable packaging and polyester fibers.

Read more at the Wisconsin State Journal.